For TREE GUM, we developed the complete visual identity for a natural, plastic-free chewing gum with xylitol. The focus was distinctive packaging design for the different flavours, from individual packs to multipacks.
Building on this, we designed point-of-sale displays and all advertising materials and campaigns for out-of-home, digital and print. The result is a consistent brand world that makes naturalness, sustainability and contemporary enjoyment visible across every channel.
